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lonelysandwich: Aspect Ratio Apropos of I’m not sure anything, the screen on this thing, at 1024x768, has an aspect ratio of 4:3. Chairman Gruber opined on Twitter a month ago (speaking of his iPhone’s video camera), “Who wants 4:3 video nowadays?” And I have to admit, my expectation for the iPad (pause for giggle, pause for mental image, pause for shudder) was that as time went on, our screens would get closer to 16:9, not further. But it was clear in the device’s orientation when Steve first pulled it out, and in the orientation of the Apple logo on the back, that the iPad (…) is meant primarily to be used in portrait mode, that it’s function as a video device is really secondary to its function as a reading device. And 9:16 is now, and will probably always be too damn skinny for a screen. As you can see above, an iPad screen in portrait is equivalent in aspect ratio to two iPhone screens stacked in landscape mode. What does this mean? Put two and two together, man. Do I have to spell it out for you? UPDATE: Fine. Apparently, I have to spoon-feed you people. It’s about the inherent duality of man and his finite and structured capacity for self-love. Bicameral duplex onanism and okay I got nothing. Via lonelysandwich Zoom

lonelysandwich:

Aspect Ratio

Apropos of I’m not sure anything, the screen on this thing, at 1024x768, has an aspect ratio of 4:3. Chairman Gruber opined on Twitter a month ago (speaking of his iPhone’s video camera), “Who wants 4:3 video nowadays?” And I have to admit, my expectation for the iPad (pause for giggle, pause for mental image, pause for shudder) was that as time went on, our screens would get closer to 16:9, not further.

But it was clear in the device’s orientation when Steve first pulled it out, and in the orientation of the Apple logo on the back, that the iPad (…) is meant primarily to be used in portrait mode, that it’s function as a video device is really secondary to its function as a reading device. And 9:16 is now, and will probably always be too damn skinny for a screen.

As you can see above, an iPad screen in portrait is equivalent in aspect ratio to two iPhone screens stacked in landscape mode. What does this mean? Put two and two together, man. Do I have to spell it out for you?

UPDATE: Fine. Apparently, I have to spoon-feed you people. It’s about the inherent duality of man and his finite and structured capacity for self-love. Bicameral duplex onanism and okay I got nothing.


  1. scalable reblogged this from oosawatechnica
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  7. dantheuscfan answered: spells easily scalable “LCD production?” if not, can I buy a vowel?
  8. sarkirk answered: At launch they’ll reveal you can run two iPhone apps simultaneously but they must have the same orientation.
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  13. mcgurk answered: how about existing apps (over 140,000) and doubling them in size to fit the pad
  14. dantheuscfan reblogged this from lonelysandwich
  15. layuso answered: I agree, and yes, it was made to be paper like in aspect. to feed its primary use as an e reader steroids. plus who wants a giant ipod anyway
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